Baosheng Media Group Holdings Limited is an online marketing solution provider based in China. We are dedicated to helping our advertiser clients manage their online marketing activities with a view to achieving their business goals. We advise advertisers on online marketing strategies, offer value-added advertising optimization services and facilitate the deployment of online ads of various forms such as search ads, in-feed ads, mobile app ads and social media marketing ads. At the same time, as the authorized agency of some popular online media, such as sm.cn, UC browsers, and Today’s Headline, we help online media procure advertisers to buy their ad inventory and facilitate ad deployment on their advertising channels.
Relying on our management’s extensive industry experience, deep industry insights and well-established network of media resources, we have grown rapidly from a start-up online marketing agency founded in 2014 to a multi-channel online marketing solution provider.
We help advertisers formulate their online advertising strategies, optimize their ads and run their ads on suitable online advertising channels with a view to achieving their business goals. We have built a broad and diverse advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services and other advertising agencies. We believe our ability to attract and retain these advertisers reflects the high level of our services, which is essential to our business growth.
Shasha Mi
Chairperson of the Board of Directors and Chief Executive Officer
Ms. Shasha Mi serves as the Company’s Chief Executive Officer, the Chairperson of the Board of Directors, and director since July 2022. Ms. Shasha Mi has more than ten years of management experience in the online advertising industry. Since August 2021, Ms. Shasha Mi has served as the Chief Executive Officer and the chairperson of the board of Beijing Baosheng Network Technology Co., Ltd., a limited liability company formed in the China and an indirect wholly-owned subsidiary of the Company. Ms. Shasha Mi is responsible for designing business strategies for Baosheng Network, overseeing the execution of business strategies, and managing the daily operations of Baosheng Network. From August 2017 to July 2021, Ms. Shasha Mi served as the chairperson of the board of directors of Beijing Baosheng. From August 2016 to June 2017, Ms. Shasha Mi served as the vice president at Jiangsu Wansheng Weiye Network Technology Co., Ltd., an online advertising company in the PRC. From May 2012 to July 2016, Ms. Shasha Mi served as the sales director at Beijing Qihoo Technology Co., Ltd. Ms. Shasha Mi obtained her bachelor’s degree in accounting from Beijing Union University in 2008. Ms. Mi is pursuing her master’s degree in business administration from Tsinghua University and expects to obtain her degree in 2023.
Yue Jin
Chief Financial Officer
Mr. Yue Jin serves as our Chief Financial Officer and our financial director. Mr. Yue Jin is responsible for managing our finances, evaluating our financial risks and opportunities, and is responsible for financial reporting. Mr. Yue Jin has over 10 years of financial experience. Prior to joining us in January 2020 as the financial director of Beijing Baosheng, Mr. Yue Jin served as the financial director at Using Media Group from November 2018 to December 2019. From May 2011 to October 2018, Mr. Yue Jin served as the financial manager and vice financial director at Beijing Zoom Interactive Online Marketing Technology Co., Ltd. Mr. Yue Jin received a diploma from Renmin University in the PRC in 2003 with a major in financial accounting and received a bachelor’s degree in accounting from Capital University of Economics and Business in Beijing in 2012.
Sheng Gong
Director
Mr. Sheng Gong serves as our director and the national sales director of our SEM advertising, and is primarily responsible for overseeing the business development, sales and marketing of our SEM services. Mr. Sheng Gong has over 10 years of experience in business development and sales and marketing in the media industry in China. Since August 2021, Mr. Sheng Gong has served as the legal corporate representative and director of Baosheng Network, responsible for overseeing the company’s business development, client relations, and management functions. From June 2018 to July 2021, Mr. Sheng Gong served as the head of business department of the Beijing branch company of Horgos Baosheng. Prior to that, Mr. Sheng Gong served as a director, head of business development, and legal corporate representative of Beijing Baosheng from May 2016 to May 2018. Mr. Sheng Gong received a bachelor’s degree in computer application from Beijing Jianshe University in the PRC in 2004.
| Name | Role |
| Shasha Mi | Chairperson of the Board and Chief Executive Officer |
| Sheng Gong | Director |
| Yun Wu | Independent Director |
| Guangyao Zhu | Independent Director |
| Changhong Jiang | Independent Director |
Shasha Mi
Chief Executive Officer, Chairperson of the Board of Directors, and Director
Ms. Shasha Mi serves as the Company’s Chief Executive Officer, the Chairperson of the Board of Directors, and director since July 2022. Ms. Shasha Mi has more than ten years of management experience in the online advertising industry. Since August 2021, Ms. Shasha Mi has served as the Chief Executive Officer and the chairperson of the board of Beijing Baosheng Network Technology Co., Ltd., a limited liability company formed in the China and an indirect wholly-owned subsidiary of the Company. Ms. Shasha Mi is responsible for designing business strategies for Baosheng Network, overseeing the execution of business strategies, and managing the daily operations of Baosheng Network. From August 2017 to July 2021, Ms. Shasha Mi served as the chairperson of the board of directors of Beijing Baosheng. From August 2016 to June 2017, Ms. Shasha Mi served as the vice president at Jiangsu Wansheng Weiye Network Technology Co., Ltd., an online advertising company in the PRC. From May 2012 to July 2016, Ms. Shasha Mi served as the sales director at Beijing Qihoo Technology Co., Ltd. Ms. Shasha Mi obtained her bachelor’s degree in accounting from Beijing Union University in 2008. Ms. Mi is pursuing her master’s degree in business administration from Tsinghua University and expects to obtain her degree in 2023.
Sheng Gong
Director
Mr. Sheng Gong serves as our director and the national sales director of our SEM advertising, and is primarily responsible for overseeing the business development, sales and marketing of our SEM services. Mr. Sheng Gong has over 10 years of experience in business development and sales and marketing in the media industry in China. Since August 2021, Mr. Sheng Gong has served as the legal corporate representative and director of Baosheng Network, responsible for overseeing the company’s business development, client relations, and management functions. From June 2018 to July 2021, Mr. Sheng Gong served as the head of business department of the Beijing branch company of Horgos Baosheng. Prior to that, Mr. Sheng Gong served as a director, head of business development, and legal corporate representative of Beijing Baosheng from May 2016 to May 2018. Mr. Sheng Gong received a bachelor’s degree in computer application from Beijing Jianshe University in the PRC in 2004.
Yun Wu
Independent Director
Mr. Yun Wu has been serving as the general manager at Air CITC Information Technology (Beijing) Co., Ltd. since January 2022, where he is responsible for business management. From December 2014 to December 2021, Mr. Wu served as the co-founder and chief operating officer at Beijing Haitaoche Technology Co., Ltd., a vertical e-commerce platform specializing in parallel-imported cars, where he was responsible for the overall company management. Mr. Wu obtained his bachelor’s degree in Computer Science and Technology from Peking University in 1995, and his Master of Business Administration degree from the Guanghua School of Management at Peking University in 2001.
Guangyao Zhu
Independent Director
Mr. Guangyao Zhu has served as the Company’s independent director since September 2022. Mr. Zhu has served as the chairman at Beijing Mingdi Technology and Trade Development Co., Ltd., a company that invests in the business of landscaping, construction, and construction supplies since October 2021. Since December 2018, Mr. Guangyao Zhu has served as the deputy secretary general at the artificial intelligence education special committee of the China Electronics Chamber of Commerce, where Mr. Zhu was primarily responsible for outreach activities of the special committee. From September 2017 to November 2018, Mr. Zhu served as the chairman of the board of directors at Beijing Kunyue Education Technology Co., Ltd., a company investing in Sino-foreign cooperative education and school-enterprise cooperative education, where Mr. Zhu was mainly responsible for overseeing the company’s daily operations and making strategic decisions for the company. Mr. Zhu obtained his bachelor’s degree in English from Beijing Foreign Studies University in the PRC in 2003 and his master’s degree in international trade from the University of Murcia in Spain in 2022.
Changhong Jiang
Independent Director
Mr. Changhong Jiang has served as the Company’s independent director since February 2022. Mr. Changhong Jiang has over 15 years of experience in corporate finance and auditing and is familiar with the reporting requirements of U.S. GAAP. Since June 2019, Mr. Changhong Jiang has served as the deputy general manager, board secretary and partner of Beijing Zhongke Natong Electronic Technology Co., Ltd., where he mainly oversees the company’s initial public offering process. From December 2015 to May 2019, Mr. Jiang served as the financial director of Tianjin Taida Energy Group Co., Ltd, overseeing the company’s financial management, financing, budgeting and auditing functions. Mr. Changhong Jiang obtained his associate degree in accounting from Beijing Forestry University in the PRC in 2004 and bachelor’s degree in labor and social security from Jilin University in the PRC in 2015.
