Baosheng Media Group Holdings Limited is an online marketing solution provider based in China. We are dedicated to helping our advertiser clients manage their online marketing activities with a view to achieving their business goals. We advise advertisers on online marketing strategies, offer value-added advertising optimization services and facilitate the deployment of online ads of various forms such as search ads, in-feed ads, mobile app ads and social media marketing ads. At the same time, as the authorized agency of some popular online media, such as sm.cn, UC browsers, and Today’s Headline, we help online media procure advertisers to buy their ad inventory and facilitate ad deployment on their advertising channels.
Relying on our management’s extensive industry experience, deep industry insights and well-established network of media resources, we have grown rapidly from a start-up online marketing agency founded in 2014 to a multi-channel online marketing solution provider.
We help advertisers formulate their online advertising strategies, optimize their ads and run their ads on suitable online advertising channels with a view to achieving their business goals. We have built a broad and diverse advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services and other advertising agencies. We believe our ability to attract and retain these advertisers reflects the high level of our services, which is essential to our business growth.
Lina Jiang
Chairperson of the Board of Directors and Chief Executive Officer
Ms. Lina Jiang serves as the Company’s Chief Executive Officer, the Chairperson of the Board of Directors, and director since January, 2025. Ms. Jiang has over 20 years of work experience and has held core management positions at various companies. Ms. Jiang has been serving as the Chairwoman of the board of directors at Wangmao Liquor Group Co., Ltd. since June 2023. Ms. Jiang has been serving as the President of Zhiding Group Since November 2021. Ms. Jiang held the position of Vice President at Yueshang Group from May 2019 to October 2021. In July 2000, she founded Qizhi Education, where she has severed as Chairwoman, overseeing nationwide franchise development and operations. Ms. Jiang graduated from Northeast Normal University in 2000 with a bachelor’s degree in English Education.
Yue Jin
Chief Financial Officer
Mr. Yue Jin serves as our Chief Financial Officer and our financial director. Mr. Yue Jin is responsible for managing our finances, evaluating our financial risks and opportunities, and is responsible for financial reporting. Mr. Yue Jin has over 10 years of financial experience. Prior to joining us in January 2020 as the financial director of Beijing Baosheng, Mr. Yue Jin served as the financial director at Using Media Group from November 2018 to December 2019. From May 2011 to October 2018, Mr. Yue Jin served as the financial manager and vice financial director at Beijing Zoom Interactive Online Marketing Technology Co., Ltd. Mr. Yue Jin received a diploma from Renmin University in the PRC in 2003 with a major in financial accounting and received a bachelor’s degree in accounting from Capital University of Economics and Business in Beijing in 2012.
Sheng Gong
Director
Mr. Sheng Gong serves as our director and the national sales director of our SEM advertising, and is primarily responsible for overseeing the business development, sales and marketing of our SEM services. Mr. Sheng Gong has over 10 years of experience in business development and sales and marketing in the media industry in China. Since August 2021, Mr. Sheng Gong has served as the legal corporate representative and director of Baosheng Network, responsible for overseeing the company’s business development, client relations, and management functions. From June 2018 to July 2021, Mr. Sheng Gong served as the head of business department of the Beijing branch company of Horgos Baosheng. Prior to that, Mr. Sheng Gong served as a director, head of business development, and legal corporate representative of Beijing Baosheng from May 2016 to May 2018. Mr. Sheng Gong received a bachelor’s degree in computer application from Beijing Jianshe University in the PRC in 2004.
| Name | Role |
| Lina Jiang | Chairperson of the Board and Chief Executive Officer |
| Sheng Gong | Director |
| Jianhua Cheng | Independent Director |
| Guangyao Zhu | Independent Director |
| Changhong Jiang | Independent Director |
Lina Jiang
Chairperson of the Board of Directors and Chief Executive Officer
Ms. Lina Jiang serves as the Company’s Chief Executive Officer, the Chairperson of the Board of Directors, and director since January, 2025. Ms. Jiang has over 20 years of work experience and has held core management positions at various companies. Ms. Jiang has been serving as the Chairwoman of the board of directors at Wangmao Liquor Group Co., Ltd. since June 2023. Ms. Jiang has been serving as the President of Zhiding Group Since November 2021. Ms. Jiang held the position of Vice President at Yueshang Group from May 2019 to October 2021. In July 2000, she founded Qizhi Education, where she has severed as Chairwoman, overseeing nationwide franchise development and operations. Ms. Jiang graduated from Northeast Normal University in 2000 with a bachelor’s degree in English Education.
Sheng Gong
Director
Mr. Sheng Gong serves as our director and the national sales director of our SEM advertising, and is primarily responsible for overseeing the business development, sales and marketing of our SEM services. Mr. Sheng Gong has over 10 years of experience in business development and sales and marketing in the media industry in China. Since August 2021, Mr. Sheng Gong has served as the legal corporate representative and director of Baosheng Network, responsible for overseeing the company’s business development, client relations, and management functions. From June 2018 to July 2021, Mr. Sheng Gong served as the head of business department of the Beijing branch company of Horgos Baosheng. Prior to that, Mr. Sheng Gong served as a director, head of business development, and legal corporate representative of Beijing Baosheng from May 2016 to May 2018. Mr. Sheng Gong received a bachelor’s degree in computer application from Beijing Jianshe University in the PRC in 2004.
Jianhua Cheng
Independent Director
Mr. Jianhua Cheng has a career in corporate administration and strategic management. Mr. Cheng worked at China Railway 17th Bureau Group Third Company as an officer in the Publicity Department, where he was responsible for corporate branding and publicity from August 2000 to February 2023. Mr. Cheng served as a Senior Secretary at Beijing Haidian Science Park Construction Co., Ltd., from March 2003 to June 2008. Mr. Cheng held the position of Chairman of the Trade Union and Supervisor at Beijing Haidian Science Park Construction Co., Ltd., from June 2008 to March 2018. Mr. Cheng worked as the Manager of the General Administration Department at Beijing Haidian Science Park Construction Co., Ltd., where he was responsible for corporate administration, safety, and branding management from March 2018 to February 2025. Mr. Cheng earned a Doctor of Philosophy in Business Administration in 2024 and a Master of Business Administration in 2022 from the Seoul School of Integrated Sciences & Technologies, and a Bachelor’s degree in Business Administration from Southwest Jiaotong University in 2009.
Guangyao Zhu
Independent Director
Mr. Guangyao Zhu has served as the Company’s independent director since September 2022. Mr. Zhu has served as the chairman at Beijing Mingdi Technology and Trade Development Co., Ltd., a company that invests in the business of landscaping, construction, and construction supplies since October 2021. Since December 2018, Mr. Guangyao Zhu has served as the deputy secretary general at the artificial intelligence education special committee of the China Electronics Chamber of Commerce, where Mr. Zhu was primarily responsible for outreach activities of the special committee. From September 2017 to November 2018, Mr. Zhu served as the chairman of the board of directors at Beijing Kunyue Education Technology Co., Ltd., a company investing in Sino-foreign cooperative education and school-enterprise cooperative education, where Mr. Zhu was mainly responsible for overseeing the company’s daily operations and making strategic decisions for the company. Mr. Zhu obtained his bachelor’s degree in English from Beijing Foreign Studies University in the PRC in 2003 and his master’s degree in international trade from the University of Murcia in Spain in 2022.
Changhong Jiang
Independent Director
Mr. Changhong Jiang has served as the Company’s independent director since February 2022. Mr. Changhong Jiang has over 15 years of experience in corporate finance and auditing and is familiar with the reporting requirements of U.S. GAAP. Since June 2019, Mr. Changhong Jiang has served as the deputy general manager, board secretary and partner of Beijing Zhongke Natong Electronic Technology Co., Ltd., where he mainly oversees the company’s initial public offering process. From December 2015 to May 2019, Mr. Jiang served as the financial director of Tianjin Taida Energy Group Co., Ltd, overseeing the company’s financial management, financing, budgeting and auditing functions. Mr. Changhong Jiang obtained his associate degree in accounting from Beijing Forestry University in the PRC in 2004 and bachelor’s degree in labor and social security from Jilin University in the PRC in 2015.
